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编号：CSCY2011X851-2

根据委托人马迅提供的论文目录，International Conference on Management and Service Science, MASS 2011收录论文如下：

Influence factors analysis & developing suggestions on sport marketing for large-scale & middle sized enterprises in Shannxi Province

Accession number：20113814350407

Title:Influence factors analysis & developing suggestions on sport marketing for large-scale & middle sized enterprises in Shannxi Province

Authors:Su, Yimin1 ; Ma, Xun1

Author affiliation:1Department of Economics, Xi"An Physical Education University, Xi"an, China Corresponding author:Su, Y. (Syimin@http://www.wendangku.net/doc/acb838ed856a561252d36fa1.html)

Source title:International Conference on Management and Service Science, MASS 2011 Abbreviated source title:Int. Conf. Manage. Serv. Sci., MASS

Monograph title:International Conference on Management and Service Science, MASS 2011

Issue date:2011

Publication year:2011

Article number:5999399

Language:English

ISBN-13:9781424465811

Document type:Conference article (CA)

Conference name:International Conference on Management and Service Science, MASS 2011 Conference date:August 12, 2011 - August 14, 2011

Conference location:Wuhan, China

Conference code:86578

Sponsor:IEEE Wuhan Section; Wuhan University; Nankai University; Fuzhou University; University of Science and Technology Beijing

Publisher:IEEE Computer Society, 445 Hoes Lane - P.O.Box 1331, Piscataway, NJ

08855-1331, United States

Abstract:As a carrier of marketing, sport has been applied by many enterprises. This paper makes practical analysis on sport marketing for large-scale and middle sized enterprises with statistics investigation method. The results show that increasing gross incomes is the primary motive for enterprises to do sport marketing. The marketing cost is the important factor for promotion of sport marketing. Financial risks have notable impacts on sport marketing. This paper analyses the influence factors on sport marketing in enterprises and provides corresponding strategies and suggestions to make reference for enterprises" sport marketing. ? 2011 IEEE.

Number of references:9

Main heading:Marketing

Controlled terms:Industry- Management science

Uncontrolled terms:Factors analysis- Financial risks- Influence factors- Suggestions Classification code:911 Cost and Value Engineering; Industrial Economics - 911.4 Marketing - 912 Industrial Engineering and Management - 912.2 Management - 913 Production Planning and Control; Manufacturing

DOI:10.1109/ICMSS.2011.5999399

Database:Compendex

Compilation and indexing terms, ? 2011 Elsevier Inc.

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